Hands on: Apple Watch review

Most of us expected the Apple Watch to appear in 2015, but it made a (semi) surprise launch alongside the iPhone 6 and iPhone 6 Plus.

And we've now seen it in more depth at Apple's special launch event, with all the variants on display and a little more info on the bits you might not have seen.

The Apple Watch release date has been set for April 24, with pre-orders going live on April 10.

This means the September launch was a deliberate ploy by Apple to make sure you weren't buying a Samsung, LG or Moto 360 option in the run up to Christmas.

But there's a pretty good reason for most to hang on – this is a very stylish wearable indeed.

Apple's clearly aiming this at the fashion market as much as the person who loves to be an early adopter – given the smartwatch market is still yet to take off, it makes sense to focus further afield in terms of consumer targeting.

It also packs NFC, allowing it to be used as part of the new Apple Pay system - something that's either going to be really helpful or a big turn off to some.

But essentially this is a product that defines a new chapter for Apple. Well, that's if it's any good, of course.

Design

The Apple Watch is coming in six different versions: there's the Apple Watch, the Apple Watch Sport and the Apple Watch Edition. And each of these comes in two sizes, for those that like a larger or smaller device for their wrist.

In terms of combinations with straps, that's a whopping 38 options - and we've rounded them all up here.

You can't call it a lady or man's watch, but there will be those that do, and it's opened Apple up to a new market in doing so.

While I expected it to be rounded, the fact is the Apple Watch looks like a small fusion between iPhone 6 and iPod Nano. It's not unattractive, but it is on the chunkier side of things.

It's rounded at the sides, which works in its favour, and the very slightly curved back makes it feel nice, if a little heavy (depending on the band) on the wrist.

The Edition... edition is a properly heavy device though. It's one that will look great but feel like you've spent a thousand dollars on it. Actually, that's bang on the money: it will cost up to $17,000 (£13,500, AU$24,000). Ouch.

The design is basically saying 'money money money MONEY' as even the sports band, the basic rubber strap you use to stop sweat destroying your leather has a gold pin.

Interface

The interface is curious, but I really think Apple has done better than most with the way it's approached interacting with a wrist-dwelling device.

The Digital Crown is essentially a scroll wheel that lets you zoom in and out of the interface, so for apps (with a fun new home screen that looks NOTHING like the iPhone's version, more a spherical look at all the apps available on the watch) it's a new way of doing things.

The spherical interface is going to take some getting used to. The demos I saw showed a slightly tricky method of hitting the right area to open the app you want, leading to needing to use the Digital Crown more often than not.

It's got a very smooth action when twisted and pressed, where I expected it to be a clicking feel (just because that's what you get with a watch). It will be interesting to see if this becomes embedded as a way of using the Watch, but anything that takes away from having to touch the screen will be a good thing.

Tapping the crown inwards sends you back to the home screen, but you can also use the touchscreen on the Watch to to interact with apps.

The button below the Digital Crown serves two functions: one to take you to your contacts, and the other to work as a way into activating the Watch as a payment vehicle.

The contacts app is interesting, as it allows you to send things through to your friends that go beyond the normal messaging paradigm. And it's been updated: it's now a circular dial to track through your best buddies, and it works a lot better than just tapping their faces in rows.

That said, the Apple Watch is adept at doing the basic smartwatch things: you can make and receive calls from your wrist (with mic and speaker) and it will scan messages coming in to work out if it can generate an easy response for you to tap.

So if someone asks 'Fish or Chips for dinner?' the Watch will ask you to tap Fish or Chips as a reply. Although if it's really smart, it will offer both as an option. Because everyone loves fish and chips.

Beyond that though, you can send some really weird things. For instance, you can draw pictures and send them over (although let's be honest, you're going to be getting lots of pictures of male genitalia from your friends sent to your wrist when you're presenting) or a vibration code that you've predefined with a pal.

Or you can even hit the screen with two fingers to send over a heart rate image, which vibrates on that person's arm. The graphic is kind of intense - but it doesn't explain why Apple has offered this.

I tried this again... and it feels weird. Really weird. I'll leave it at that.

The Apple Watch also has a feature called 'Glances', where you can flick upwards and get a whole range of different one-shot views of stuff. Whether it's the time left until your Uber turns up, unlocking your hotel room at the W Hotel or flicking through Instagram images, there's a lot for developers to play with here.

I really don't like the way all this works. A click of the large button on the side will take you to contacts, but a double click on the digital crown (done slowly) will bring the watch face back up. One click takes you back into the spherical view of apps.

It's all a lot of clicking where Android is all about the flicks - it seems odd that Apple is all about the clicks instead - it seems the brand really doesn't want you to touch that screen.

Fitness

The Apple Watch is neither a fitness band, watch or fashion accessory though, despite taking a bit from each of those camps. It's hard to define what it really is, which means that users may struggle to justify the purchase.

I think its greatest chance of success is in the health market, as Apple has made this a decent choice for people looking to get a little bit healthier.

What has saddened me in the time since launch is finding out that Apple won't be selling it properly into the health market. Apparently early tests to add in a stress sensor and blood pressure monitor failed, (beautifully partly because of hairy arms) so the Apple Watch - at least version one - will be a cut down version of what it could have been.

That said, the Watch will still have decent health ability. Not just checking steps or heart rate once in a while, the watch will be able to help you be a bit less sedentary as well as noting when you run around and how hard the exertion is.

• Apple is going to make the perfect running watch

Of course, it needs an iPhone to work really effectively, but it works very well autonomously too in terms of tracking the above. However, with no GPS on board it can't be classed as a running watch - although the interface is nice.

This partly explains why Samsung has teamed up with Nike to make the Gear S a running companion – but at least Apple has got its own version of a full running system to make up for it.

As a smartwatch, the Apple Watch is a pretty nifty device too. Its discreet dimensions mean that while it's obvious when it lights up, most of the time most won't know you're wearing a smartwatch.

I'm still not sure whether the device stays showing the time in standby mode

The Apple Watch will also come with the ability to pay for things with the aptly-named Apple Pay – however, this wasn't available for demo, and therefore I can't work out how the security aspect will be handled.

With the phone you'll need to hold the TouchID element to confirm it's you that's paying, but with the Watch it's the equivalent of a contactless card, where low-value purchases are enabled through a tap of the wrist.

It makes sense. If you're on a run without your phone, chances are you won't need to buy a flatscreen TV. You will need a drink of water or banana though, and that's a tap away. For the bigger stuff, the phone is in the pocket to use Apple Pay... or you can just, you know, pay with money.

Battery life

Apple has confirmed that you'll need to charge this device every day, which is a bit of a shame - with the lack of GPS I was hoping that it would at least match the competition and only need to be plugged in every 48 hours.

"We think people are going to use it so much you will wind up charging it daily," Cook later reiterated at a conference in late October - and at the launch event he said that it would last 18 hours with most use cases, with the 42mm version lasting slightly longer.

There is a power saving mode on board which will help extend things, but this is hidden waaaaaay down in Glances. It's not a simple method of getting there, that's for sure.

That's not enough, let's be honest, and especially not for the money being charged.

At least the charger is attractive: it's an inductive option that clasps to the back of the Watch through magnets. It looks the business, although it doesn't look cheap to replace if it breaks, unlike a Lightning cable.

Early verdict

The Apple Watch is a device that many will want to own with the iPhone 6, as the stylings match really well, and let's be honest: people like buying wholeheartedly into the Apple ecosystem. I'm not a fan of the interface though, as I felt I spent too long looking at the watch when I needed to do something.

Now we know the Apple Watch price: $350 (£299, AU$499) all the way to $17,000 (£13,500, AU$24,000), and it will be here at the tail end of April. The battery life is a shame, but then again it's not unexpected.

One thing's for sure – now Apple has brought visibility of wearables to the wider market through the Apple Watch, everyone will benefit through higher consumer traction.

Will we see everyone wearing one? Probably not, but then again not everyone owned an iPad or iPhone at the start. This is phase one of a much longer product game – but the Apple Watch One still leaves some things to be desired.